The famous pop star Rihanna and effective businesswoman released the company, Fenty Beauty in the year 2017. The basic question that needs to be answered about this beauty brand is: Why did she start this brand? What were her reasons for thinking that the beauty industry requires change?
As for one specific question: Why did she consider the integration of minorities to be so important? How did she remember that she would change the world of lipstick with Fenty Beauty? Now let’s go into 14 things that are the reason behind Rihanna’s revolutionary beauty business and fashion tips that have created the worldwide phenomenon.
1. Inclusivity as a Priority
Rihanna also noticed that there was a serious problem of diversity in the beauty industry. To be more precise, she found herself a niche that she wanted to occupy. Every woman should have a foundation that matches her skin tone; this is what she was convinced of. Rihanna realized that being inclusive was not a fad in the company but rather a must-do.
With this, she made sure women of different skin tones would not feel left out or that they did not belong somehow. Because of this vision, 40 different foundation shades were introduced at the launch, and more have since been added. Rihanna’s efforts to at least include a range for people of color marked Fenty Beauty as exceptional from other makeup brands.
2. Personal Struggles with Makeup
Rihanna used to face a problem in her skincare routine regarding the lack of makeup that would suit her complexion. Yes, she had a look at the kind of harassment most women go through. This personal issue made her start a brand for all women.
This informed her so that no woman would be left behind or feel like she is the only one who is not experiencing the ‘pleasure’. Rihanna’s issues are perhaps the catalyst for Fenty Beauty’s inclusion of skin tones that don’t start at NC 30-50. She was able to develop a brand that in essence understood its customers.
3. Empowering Women
Empowerment is the key to ruling Fenty Beauty. The singer Rihanna had to make up her mind for women to be strong through the help of cosmetics. She thought that makeup was a perfect way to express one’s personality and extraordinary talents.
In my interpretation, she wanted women like her to embrace skin that is confident and beautiful. Rihanna’s vision was to market accessories that would complement the natural beauty of women and not hide it. She wanted women to come out with that special beauty that belonged to them and the freedom of dressing.
4. Challenging Industry Standards
Rihanna’s goal here was to shift the perception and the norms of what is considered beautiful. The woman was eager to change the given sphere and make it more diverse and progressive. It was her thinking that the beauty industry was crying out for an overhaul.
Rihanna’s target plan positioned her to design and materialize products that should be affordable and of high quality as well. She has gone ahead and posted information to the brands, creating a way for others to be created.
5. High-Quality Products
Rihanna Endeavored to produce excellent products. She also painted a picture of Fenty Beauty that would be associated with excellence. She spent many hours involving her personnel in the development of products she desired. Rihanna’s commitment to quality meant that all the products being produced met all the necessary guarantees. To them, customers deserved the best and she always worked towards giving them the best.
6. Innovative Formulas
Innovation is one of the key strategies at Fenty Beauty. For Rihanna, the goal was to make products that would look different and would represent the further evolution of the popular style. He attributed the idea of challenging the conventions of makeup to her.
Through the many products that Fenty Beauty offered Rihanna and her team formulated many unique products. And Yes, from the long-wear foundations to buildable concealer or the sheer vibrant highlighter, everything was made with innovation as the goal.
7. Affordable Luxury
Thus, at the request of Rihanna, the primary goal was to establish a brand that would provide customers with affordable luxury. She firmly stood on the choice that good quality items should not be classy in terms of price. Elective elegant Fenty Beauty products are fairly priced to create a market for mature clients.
The late Chris Brown’s ex-girlfriend aimed to make women carry expensive makeup brands but easily accessible. She also desired to have a brand that catered to all skin tones as well as one that she could easily price.
8. Celebrity Influence
Thus, the life of Rihanna as a celebrity was an essential factor in Fenty Beauty’s success. It is worth noting that the lady in the commercial represented the brand and its worth in the process. The popularity of Rihanna was beneficial for the brand because the audience gathered within a relatively short time.
It became possible due to her celebrity status that she could raise awareness of particular topics concerning the beauty business. Fenty Beauty only owes its popularity to Rihanna, who played a big role in its promotion, and using her influence helped the brand.
9. Strategic Partnerships
Fenty Beauty was started by Rihanna in collaboration with LVMH, a luxury goods manufacturing firm. It also brought the brand the resources as well as the necessary counseling and knowledge to thrive. One important fact about Fenty Beauty is that Rihanna commenced her partnership with LVMH with Fenty Beauty, thus laying solid ground. The cooperation contributed to improving the brand stability in the chosen niche, namely the sphere of beauty.
10. Social Media Savvy
Rihanna knew the importance of social media in advertising the brand. What she did was employ micro-blogging sites such as Instagram, and Twitter to reach out to the target audience. Rihanna who is very active on social media ensured that her new venture, Fenty Beauty was popularized on the platform. She was able to interact with her fans and even got ideas from them on how to enhance her merchandise. The other contributor to the swift popularity of Fenty Beauty was social media.
11. Trendsetting Styles
Fenty Beauty was majorly inspired by Rihanna’s fashion preferences. She wanted to become an owner of unique products that would express her personality. Most of were trend-setting apparel that Rihanna wore at some point was incorporated into the products of the brand.
From bright lipstick to gorgeous shine boosters, the merchandise of Fenty Beauty reflects Rihanna herself. Her hands are in every aspect of the brand and while it may be small, it is still all hers.
12. Customer Feedback
The last component is customer feedback which shows that Rihanna appreciates feedback from her customers. Some of the management principles she held included relying on the customers’ needs and wants. Thus, customer satisfaction guaranteed a way of winning trust in Rihanna’s business. This way, she leveraged feedback to develop products that would fully solve her customers’ problems.
13. Representation Matters
This is the sense Rihanna understood representation as something principal. For this reason, she desired every woman to feel that they could reflect themselves in the marketing campaign of Fenty Beauty. Next, Rihanna made all her swimsuit campaigns representative of all skin tones, sizes, and backgrounds. She knew that representation was important and made it her duty to make sure her brand incorporated the thought.
14. Passion for Beauty
It is believed that Rihanna had a penchant for conjecture, which motivated her to launch Fenty Beauty. She liked to do makeup and always wished to express it to the entire world. This is the reason why every product that Rihanna touches has enthusiasm for beauty that no other beauty manufacturer could produce.
Published By WalkerÂ
Photo Credit: Pinterest.com
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