Twice a year, Japan hosts one of the most exciting French fashion trade shows in Asia: Mode in France Tokyo. This year, it’s set to take place from July 22nd to 24th, 2025, right in the vibrant Shibuya district of Tokyo. The event will bring together some of the most innovative French ready‑to‑wear and accessory brands, all showcasing their Spring/Summer 2026 collections.
This is a special B2B event, and it’s a must-see for buyers, distributors, stylists, media professionals, and anyone in the fashion industry who wants to explore the future of contemporary French fashion and build important connections in the Japanese market.
Photo credit: Mode in France Tokyo
French Fashion in the Heart of Tokyo
Mode in France Tokyo has made a name for itself as a top-notch fashion trade show, bringing together the classic style of French fashion with the cutting-edge and stylish vibe of Japanese culture. Taking place in Shibuya, one of Tokyo’s most iconic and trendsetting fashion areas, the event gives a carefully chosen look at the creativity, skill, and global appeal of French brands.
This particular edition highlights the SS 2026 collections—giving us a first look at what’s coming next season in women’s and men’s clothing, accessories, and contemporary labels that dare to be innovative while still keeping that distinct French elegance.
Photo credit: Instagram
Why Mode in France Tokyo Is More Relevant Than Ever
In today’s fashion world, where finding materials worldwide, making clothes in a way that’s good for the planet, and working with people from different cultures are really important, Mode in France Tokyo is a special event. It gives you a chance to meet directly with the brands that are shaping the future of European fashion. As people in Asia are increasingly looking for high-quality clothes that are made ethically and are stylish, this event is the perfect place for French brands to connect with that demand.
Some of the exciting things you can look forward to at the event include:
Photo credit: Instagram
A carefully chosen group of French designers who make ready-to-wear fashion, featuring both well-known fashion houses and newer labels.
Sneak peeks at the styles for Spring/Summer 2026, showing you the upcoming shapes, color combinations, fabrics, and accessories.
Chances for French designers to partner with Japanese retailers or importers for wholesale and distribution.
A growing section of collections that are focused on being eco-friendly and highlighting the work of skilled artisans, reflecting the move towards more sustainable fashion.
Photo credit: Mode in France Tokyo
What to Expect from the SS 2026 Collections
1. Women’s Ready-to-Wear: Elegance is still the star of the show, but with a fresh, modern edge. Picture flowing shapes, soft pastel and sun-soaked colors, tailoring that’s been given a new spin, and artistic details that mix Parisian chic with a global feel. Dresses, tops, skirts, and lightweight coats are front and center, striking a perfect balance between everyday wear and high-fashion flair.
2. Men’s Fashion: The SS 2026 collections for men are all about sleek design that’s also practical. Get ready for fabrics that let you breathe, tailoring that breaks the rules, and fun twists on timeless pieces like trousers and blazers. The vibe is effortlessly modern—ideal for guys who want to look sharp and stylish without sacrificing comfort.
3. Accessories: A French collection just isn’t complete without its accessories, and this season is no exception. Leather bags, sculptural jewelry, luxury scarves, and simple sandals will be the highlights in the accessory sections. Designers are really focusing on craftsmanship and versatility, making sure these pieces can easily pull any look together.
4. Contemporary and Sustainable Labels: This season, many brands are going all-in on sustainable fashion, from using organic materials to adopting zero-waste production. These are the designers to keep an eye on, not just for what they’re creating, but for how they’re reshaping fashion’s role in caring for our planet.
Photo credit: Mode in France Tokyo
Who Will Benefit from Attending?
Mode in France Tokyo is designed for professionals who appreciate top-quality European fashion and are on the lookout for trustworthy sourcing options. The event draws a specific crowd, including:
Retail buyers are hunting for fresh French brands to feature in stores for the upcoming season.
Distributors interested in striking exclusive deals with French designers for their regions.
Stylists and editors who are putting together seasonal campaigns and content for publications.
Trend forecasters and consultants are studying the latest directions globally.
Fashion entrepreneurs and showroom owners are looking to build or kickstart new partnerships across different markets.
Keep in mind, this isn’t an event for the general public. It’s tailored for the folks working behind the scenes—the decision-makers who shape what ends up in stores, showrooms, and magazines.
Photo credit: Mode in France Tokyo
SS 2026 Fashion Trends to Watch
Mode in France Tokyo’s collections aren’t just about stunning clothes; they offer a real glimpse into what the next season’s fashion will feel like and where it’s heading. From the early looks we’ve seen, some key trends are already starting to emerge:
There’s a subtle sensuality coming through with sheer layering, gentle cuts, and flowing draped shapes.
Think tailoring that feels as light as air, using tech fabrics that prioritize comfort and freedom of movement.
Color-wise, expect to see calming, earthy tones and soft pastels, reflecting a sense of peace and an awareness of nature.
Statement accessories are key for adding personality and elevating more understated outfits.
And there’s a growing focus on gender-fluid designs, featuring versatile silhouettes that can be worn by everyone.
Overall, these trends point to a bigger move towards finding a balance between being bold and keeping it simple, respecting tradition while embracing innovation, and celebrating individual identity while also being universally appealing.
Photo credit: Instagram
How to Register and Attend
Getting into Mode in France Tokyo is all about registering first, and it’s really aimed at folks working in the fashion industry. You’ll usually sign up through the event’s website or maybe the French Trade Commission over in Tokyo. Once you’re all set, you can check out every exhibitor’s booth, catch brand presentations, learn about the latest trends in the sessions, and meet some great people.
If you’re thinking about showing off your brand, this event is a fantastic way to get your foot in the door in the Japanese market. Plus, they’ve got trade consultants, cultural experts, and logistics helpers right there on site to lend a hand.
Photo credit: Instagram
Why Tokyo, Why Now?
Tokyo has always been a special place in the world of fashion, where street style, traditional Japanese aesthetics, and high-end fashion all come together. In Shibuya, a neighborhood known for its trendsetting shoppers and influential boutiques, French fashion finds the perfect crowd: people who are knowledgeable, curious, and excited about designs that blend art with practicality.
Since Japan remains one of the top Asian markets for European fashion exports, the launch of Mode in France Tokyo couldn’t have come at a better time for French brands looking to expand their reach.
Photo credit: Instagram
Final Thoughts about Mode in France Tokyo
With everyone in the fashion industry already looking ahead to Spring/Summer 2026, Mode in France Tokyo gives us a sneak peek into what’s coming next—and highlights the designers who will lead the way. It’s not just another trade show; it’s a vibrant exchange between the elegance of French craftsmanship and the cutting-edge innovation of Japan.
If you’re a professional looking for new collaborations, fresh inspiration, or an edge in the global fashion scene, this is an event you should plan to attend.
Japan, famously known as the land of the rising sun, is set to become the hub for the rising Spring/Summer 2026 fashion trends in 2025.
Photo credit: Instagram
Blog Author: RAJA BAHAR KHAN SOOMRO
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