Longing to see terraces bathed in the sun, citrus, and sunlit ocean air? You are not the only one. The summer fashion trend of 2025 is called The Amalfi Aesthetic, which is based on the Italian Mediterranean coast. There is the romance of ease, dolce vita style, and items that make you feel like you have packed to go to Positano (even though what you are going is only to brunch).
Analysts at Byrdie state that this fashion boasts the traditional Italian glamour mixed with coastal simplicity in their latest trend report. Imagine: printed lemon dresses, raffia bags, woven sandals, and old sunglasses. It is a timeless, camera-ready, and, to top it all, affordable to reproduce in any budget vibe.
Why the Amalfi Aesthetic is So Addictive?
Audacious prints, sensuous fabrics: Lemon patterns, Mediterranean tiles, and painterly flowers conjure up la dolce vita.
Summery shapes: Linen sundresses, breezy two-pieces, and slip skirts are all cool and chic.
Nature fabrics: Raffia, straw, crochet, and linen introduce a nature-like, sensory, heavier luxury.
Retro touches: Hair scarves made of silk, cat-eyes, and beaded jewels offer an antique Riviera touch.
Color scheme: Go wild with saffron yellow colors, clean white, marine blue, olive green, and coral red hints.
Top 5 Items to Get the Amalfi Style:
Lemon-Printed Dress
Like a fitted bustier or flowy wrap top with citrus prints, perfect statement to go along with this summer.
Store: Farm Rio, Lisa Says Gah, Reformation.
Raffia or woven bag
It can be a neat tote or a slattered cross body, natural materials hold the look together.
Mango, Jacquemus, Etsy.
Sunglasses, Cat-Eye sunglasses, or Tortoiseshell Sunglasses (Too Wide)
Bold and retro-looking, slick frames are nothing out of an Italian vacation.
Store: Le Specs, & Other Stories, Celine.
Silky Hair Scarf
Wrap it around your ponytail, neck, or bag belt to achieve that romantic Amalfi flair.
Zara, Anthropologie, Free People: shop.
Strappy Sandals Flats
Simple leather/rope sandals allow you to be in fashion and fall in-between beach and gelato shop.
Product: Ancient Greek Sandals, Steve Madden, ASOS.
Styling TIPS: Bonus
Complete the look by adding the finishing touch of some terracotta lipstick, a bronze, and a glass of limoncello in the hand- nobody does summer quite like Italy.
The Amalfi vibe will bring some vacation magic to your wardrobe no matter where you are, whether you are walking under the cobblestones in a piazza or posting snaps in your backyard. Summery, sophisticated, and gloriously easy-breezy: this trend is one to jump into head first.
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