In the cool atmosphere of Oslo’s late summer, where fjords sparkle under the midnight sun, Norwegian Fashion Week 2025, known as Oslo Runway, kicked off as a vibrant celebration of Scandinavian style and eco-friendly innovation.
Celebrating its 10th anniversary from August 8 to 14, this important event turned Norway’s capital into a global center for minimalist fashion and sustainability.
With nearly 60 designers, artists, and brands showcased, Oslo Runway 2025 was more than just a fashion week; it was a cultural movement that blended traditional craftsmanship with modern environmental awareness.
From the peaceful opening ceremony on the Oslo Fjord to the grand anniversary dinner at the Munch Museum, this event reshaped luxury by focusing on sustainable elegance.
Photo credit: Fashion United
Oslo Runway 2025: A Platform for Scandi Chic and Ethical Design
Oslo Runway 2025 embodied the essence of Scandinavian fashion: clean lines, functional shapes, and subtle luxury that captivates without overwhelming. This year’s event featured a diverse lineup of established brands and new talents through the innovative NEXT program.
Pop-up shops in Oslo’s trendy Promenaden district and guided tours exploring Norwegian fashion history at the International Library of Fashion Research allowed attendees to experience Scandi style up close.
The event’s commitment to sustainability, inspired by Copenhagen Fashion Week’s Minimum Sustainability Requirements, set a new standard for eco-friendly practices in design, materials, and production.
Photo credit: PAPER Magazine
Sustainable Fashion Takes Center Stage: Key Brands and Collections
Dale of Norway: Heritage Meets Eco-Innovation
Dale of Norway, a leader in Norwegian wool craftsmanship, collaborated with Oslo Runway to showcase a collection that combined tradition with sustainability.
Their runway featured luxurious knits, including oversized merino wool cardigans paired with flowing trousers in earthy tones, made from responsibly sourced fibers.
This collection celebrated Norway’s rural landscapes while supporting local artisans. It proved that tradition can thrive alongside fast fashion.
Photo credit: FASHION IN OSLO
Envelope1976: Ethereal Elegance in “The Ceremony”
Influencer Celine Aagaard’s Envelope1976 impressed many with “The Ceremony,” held in the historic Jakob Church of Culture.
This black-and-white display featured tulle veils, crushed velvet gowns, and shearling details, drawing on themes of weddings and funerals.
Using upcycled and certified sustainable materials, the collection blended softness and edge while redefining luxury with a focus on the environment.
Photo credit: Costume
Emerging Talents: The NEXT Program Shines
The NEXT program introduced new voices to Oslo Runway, with Cohmé Atelier and Wilhelmina making their runway debuts. Cohmé, led by designer Mads Søreide, incorporated Parisian style with Nordic influences, showcasing bold cut-outs, sharp tailoring, and long veils made from luxurious deadstock fabrics.
Their motto, “Dare to stand out,” resonated through innovative designs that challenged throwaway trends.
Wilhelmina, founded by sisters Johanna and Zandra Lundell, drew inspiration from Nordic folklore, featuring flowing shapes and natural dyes, such as rustic linens and recycled wools that evoked magical forests and highlighted circular design principles.
Photo credit: Fashion Week Online
Runway Highlights: Innovative Designs and Trends
Pearl Octopuss.y: A Cosmic Journey with “ECLIPSE”
Pearl Octopuss.y’s “ECLIPSE” collection took guests on a cosmic journey, shifting from deep blacks to bright oranges. Founder Cathrine Børter expanded her jewelry background into clothing, presenting sleek gowns and tailored jackets made from fluid, sustainable materials.
Minimal accessories highlighted fine craftsmanship, balancing structure and softness with effortless elegance.
Christian Aks: Minimalist Heaven in Ready-to-Wear
Christian Aks, created by brothers Christian and Frederik Aks, envisioned paradise through minimalist ready-to-wear pieces. Crisp whites and structured designs made from sustainable cotton appealed to those who appreciate simplicity and ethical considerations.
Holzweiler: Scandi-Cool with a Sustainable Twist
Holzweiler’s layered knits and strong outerwear captured the essence of Scandi-cool, designed for Norway’s harsh climates. By prioritizing quality materials and durability, their collection embodied the Norwegian value of togetherness through sustainable fashion.
Photo credit: Christian Aks
Top Trends from Norwegian Fashion Week 2025
Norwegian Fashion Week 2025 revealed trends that combined Scandi minimalism with fresh ideas:
Oversized Wool Coats: Earthy-toned coats in sustainable wool dominated the scene, mixing warmth with style.
Rugged Footwear: Hiker boots, reimagined as key fashion pieces by brands like Diemme, added a touch of rugged elegance.
Bohemian Accents: Cowboy boots brought a fun, bohemian vibe to minimalist outfits.
Eco-Dyed Prints: Subtle leopard prints appeared in sneakers and accessories, made with eco-friendly dyes.
Power Tailoring: Sharp blazers and structured dresses in sustainable fabrics showcased refined femininity.
Nature-Inspired Palettes: Deep fjord blues, burnt oranges, and soft neutrals reflected Norway’s landscapes.
Photo credit: Vogue Scandinavia
Sustainability as the New Luxury: A Global Influence
Norwegian Fashion Week 2025 not only followed trends; it set them. By adopting Copenhagen Fashion Week’s strict sustainability guidelines, which include banning fur, requiring 60% sustainable materials, and prohibiting the destruction of unsold garments, Oslo Runway established a model for fashion weeks worldwide, from London to Amsterdam.
Brands like Ilag and Gobmi showcased zero-waste tailoring and ethically sourced reindeer leather. Meanwhile, SANSU and O.A.D. reimagined Norwegian wool and cashmere for today’s market.
With Norway’s fashion industry valued at €4.2 billion in 2023 and growing, AI-driven supply chain improvements and circular economies are steering Scandi style toward a sustainable future.
Photo credit: Vogue
Street Style: Effortless Scandi Cool
Oslo’s street style mirrored the fashion week’s ideals, with influencers like Annabel Rosendahl and Celine Aagaard promoting reuse and recycling.
Oversized jackets, layered knits, and leopard-print sneakers made from sustainable materials defined this look, blending uniqueness with practicality.
This creative take on personal style reinforced the event’s message: fashion thrives on mindful creativity rather than mindless consumption.
Photo credit: Oslo Runway
The Future of Norwegian Fashion: A Blueprint for Eco-Elegance
As Oslo Runway 2025 came to a close, it left a lasting impact on global fashion. Norwegian Fashion Week is not just about clothing; it encourages a thoughtful wardrobe where the hallmarks of Scandinavian style—simplicity, functionality, and harmony with nature—meet the need for sustainability.
With brands ready for international growth and technology-driven innovations, Norway is reshaping luxury as eco-elegance. Whether drawn to Envelope1976’s ethereal designs or Cohmé’s bold expressions, one thing is clear: in Oslo, fashion promotes sustainability, and the world is taking notice.
Photo credit: Instagram
Blog Author: RAJA BAHAR KHAN SOOMRO
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