The secret tool we are going to talk about today is HARO. Help a Reporter Out (HARO) is a platform that connects reporters with sources, and it’s one of the free tools to help brands get exposure. Reporters from diverse industries, including fashion, use this platform to connect with sources for stories they are working on. And by responding to their query as a source, you can get featured in the articles of top fashion magazines that reach a wide global audience. It’s important to note that not every response from a source gets chosen, and it may take multiple attempts to get featured. But it’s one of the greatest hacks to get your fashion brand featured for free in the top fashion magazines.
How to use HARO
Here are the steps you can follow to use HARO to get featured in fashion magazines:
1) Sign-up
The first step is to sign up using this link as a source. Fill out all the relevant information on this platform.
2) Set up a profile
It’s one of the essential steps. Select your expertise in the fashion industry, and you may also include credentials and a work portfolio. Once you are done, you will start receiving emails with queries from fashion industry journalists.
3) Look for relevant queries
Once you start receiving emails, select the queries you think you can respond to within the timeframe requirement.
4) Craft a response
Make sure you craft a response that answers the journalist’s question and provides additional relevant information.
5) Clear and Concise
Make sure your email is well structured and highlights your expertise.
6) Add links
At the end of the email, include your name with links to your portfolio, website, or social media pages. It’s a great way to showcase your best work in the fashion industry.
7) Follow-up
It is optional, but you can follow up to see if they require any additional information or clarification on anything through email.
If your response is selected, the journalist will include your answer in their article, giving you valuable exposure in the fashion industry. If you have a website, it will also help build website authority. It is important to keep in mind that HARO is a crowded platform, so you will face many competitors in your field. Ensure your responses stand out and provide valuable insights the journalist can’t find anywhere else. Good luck!
By Syeda
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