India is a nation with many distinct cultures and customs. Here, people from different cultures reside, and they also dress differently from one another. The ancient artifacts of the Mohenjodaro and Harappa civilizations contain evidence of Indian fashion. The Indian fashion sector has been experiencing globalization since independence, which has led to changes in Indian clothing styles.
The way that saris and salwar kameez are worn has evolved. The style is less regional and more global. Numerous blouse styles, such as the Katori style, halter-neck, high neck, back button, puffed sleeve, and others, have become popular choices for ladies. The blouses’ average lengths have shrunk. Most saris are draped in the traditional Gujarati or back pallo styles. Indian films have a big impact on the fashion scene there. Take the Mumtaz-style sari draping, which was influenced by the Mumtaz heroine of the past. Here, the torso is covered in a taut sari.
Regarding the salwar-kameez, this garment can be offered in a variety of styles and patterns. The kameez, for example, can be skin-tight, long, short, or A-line. Both dupattas and salwar suits can be styled in this way. Kurti, the modern take on the kameez, can be worn with churidar, jeans, or pants. It now exists as an Indo-Western ensemble. People have been donning kurtis even in Western nations.
Indian Fashion Industry: Emergence of mall culture
India’s mall culture is progressively becoming more prevalent. In the Indian market, numerous brands and private labels are introduced. Shopper’s Stop opened India’s first multi-brand store in 1993, making it the first of its kind. These kinds of malls are unique in that they provide a diverse array of branded products under one roof. Among India’s well-known shopping centers are Pantaloons, Westside, Lifestyle, Globus, and others. These stores have also started selling apparel lines under their private labels, which they produce and market. For instance, Pantaloons offers several private labels under its main brand, including Mela, Fashion Station, and All. Even some of the well-known private labels function as exclusive retailers. These retail establishments provide the customer with an international shopping experience.
Indian Fashion Industry: BoutiquesÂ
The growing ‘Boutiques’ trend is another factor contributing to the evolving Indian apparel sector. A boutique is a tiny store or department store that sells fashionable, distinctive, and designer goods. A boutique may showcase a variety of goods, such as watches, lingerie, evening gowns, sportswear, t-shirts, tuxedos, and more. Specialty stores are typically found in boutiques. These stores sell high-end designer merchandise. Prominent Indian designers primarily sell their goods through their boutiques.
Only well-known designers don’t need to operate a boutique, though. A regular individual could succeed in this industry and become very successful. Even with a modest financial investment, it may be launched. Due to rising incomes, an increasing number of Indians are gravitating towards designer clothing. In Mumbai, Mr. Chandu Morarjee founded India’s first boutique, “Dagina,” in 1965. Boutiques are run both online and off, and businesses are finding success with this idea.
Indian Fashion Industry: Advent of brands
India’s branded clothing sector is expanding. A growing number of consumers are choosing branded clothing over non-branded items because it offers a quality guarantee. In India during the 1950s, Liberty Shirts was the first company to offer shirts under its brand. For the market for branded clothing, there was no turning back after that.
Fashion on the ramp
Fashion shows, which originated in the West, are now a regular occurrence in the Indian fashion scene. Models showcase designer collections on ramps during fashion shows. Catherine Courtney arranged the first fashion catwalk in India in 1932 at the Taj Mahal Hotel. The Spencer sisters, Sylla and Nergish, introduced fashion catwalks to India. In modern times, there are a lot more innovative and theme-based fashion shows than the more straightforward catwalk formats of the past.
Budding designers
Indians are getting ready for their foreign exposure and have begun experimenting with fashion trends and styles. The existence of about 80 small and large fashion schools in India serves as evidence for this claim. These institutions generate thousands of designers each year. Fashion weeks give designers a platform to showcase their skills to both domestic and international audiences.
Image Credit: Google Images
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