The following list tries to capture more than a few brands that are popular with a number of the customers due to other reasons starting from being economical, or best makeup brands being natural or being made up of superior ingredients.
Top 10 best makeup brands within the Indian Market
Lakme
Lakme is a reputed Indian brand which is owned by Unilever. The company is headed through Mr. Anil Chopra who is the CEO of the company. Lakme used to be based within the yr 1952 by means of JRD Tata. In 1996 the Tata workforce made up our minds to unload its stake in Lakme to Hindustan Lever Limited.
Lakme used to be additionally ranked at 47th as one of the vital trusted manufacturers in India in step with The Brand Trust Report in 2011. This brand additionally sponsors the Lakme Fashion Week (LFW) two times a yr.
It also introduced the Lakmé Perfect Radiance and Lakmé eye conic kajal which gained a significant market percentage. In the financial yr 2012, Hindustan Unilever Limited had an upward thrust in profit prior to tax and passion of about 23%.
Lotus
The corporate Lotus Herbals Ltd. was once arranged two decades in the past within the 12 months 1993 by means of Kamal Passi. This logo offers with production and selling of quite a lot of forms of cosmetics. The checklist contains face cleansers, sunscreens, wintry weather care, hair oils, and shampoos.
Passi knew the significance of fine packaging and made sure his merchandise stand out in design. He additionally priced his products no less than 10-15% not up to the recent brands within the phase. However, he doesn’t believe in making an enormous expenditure on advertising.
Lotus Herbals Ltd Company specializes in generating cosmetics that claim to have Ayurveda as well as natural goodness. The brand promotes its products by way of accrediting its USP to be an amalgamation of conventional knowledge at the side of the fashionable era.
They imagine applying natural components and making their product devoid of chemical-based, synthetic cosmetics. This logo could also be strictly in opposition to the harsh follow of animal checking out. Lotus Herbals Ltd. is rising at a price of 35%-40% a yr. that’s why they are among the best makeup brands in India.
Biotique
Biotique used to be introduced via Vinita Jain in the year 1984. This logo additionally manages to face out on the earth of chemical-based cosmetics because it doesn’t contain any synthetic preservatives or artificial fragrances. The ingredients used are extracted naturally from herbs.
Moreover, the herbs/plants used for extracting raw subject material also are monitored from its nascent stage therefore the end product is natural.
L’Oreal
L’Oreal is one of the giants within the beauty phase on the earth. Jean-Paul Agon is the chairman and CEO. The Company has been found in India for approximately 20 years. Today, L’Oreal India is a subsidiary of L’Oreal which is rising at an overly fast fee.
L’Oreal Paris is, without a doubt, one of the trademark brands of this company. In 2013 L’Oreal decided to invest Rs.970 crores in India. Moreover, in a similar yr, L’Oreal made its first acquisition in India – Cheryl’s Cosmeceuticals, thus entering the pro skincare section.
In 2013 the company grew at a commendable fee of 70%. Shahnaz Husain This logo was once based within the 1970s via Shahnaz Husain. In the year 2006, she used to be awarded the Padma Shri. This emblem additionally tries to harness the herbal goodness of Ayurveda.
Currently, it has around 350 products unfold out over other categories like skin, hair, makeup and so forth. The emblem claims that its USP is the hard work achieved on research in order that the standard of the product is of awesome grade.
Revlon India
Among all the world avid gamers within the beauty segment in India, the first one to launch used to be none rather than Revlon in 1995. It happened because of the collaboration between Umesh K Modi in conjunction with Revlon Pvt Ltd in 1994.
Pricing is finished for mid-level customers as it is neither too high nor too low priced. The company owns roughly 20-25 % of the domestic colour beauty market percentage.
Maybelline
It was launched way back in 1915 via T.L. It was once later acquired via L’Oreal and in India, it used to be introduced by its subsidiary, L’Oreal India. One of the main factors that have helped this logo to carve its area of interest is being somewhat priced despite having a global attraction.
The Maybelline Colossal range used to be a huge hit in India which made the logo extra fashionable.
Himalaya
The Himalaya Drug Company was founded within the year 1930 through Mr M. Manal who had imagination and prescient to make Ayurveda accessible to the sector. Himalaya has been ready to patent its sunscreen, Under-Eye Cream, Anti-Acne range, and Hair Loss cream among others from the United States Patent and Trademark Office.
The trade of Himalaya in India contributed 60% of the emblem’s sales of Rs 1, 200 crores in 2011. Himalaya could also be the landlord of the popular face wash ‘Purifying Neem’ which may be very standard in a rustic like India where problems like pimples and greasy skin are common.
Colorbar
Colorbar Cosmetics is likely one of the main manufacturers of cosmetics in India. It was once founded in 2004. The founder, as well as managing director of the logo, is Samir Modi.
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The emblem is known for its brilliant peppy colours and has quite a few merchandises so as to add colour to nails, eyes, lips and face.
Elle 18
The brand Elle 18 is held by Hindustan Unilever Limited (HUL). It used to be entered in 1998. Elle 18 is pointed at the youth because it has shiny colours together with neon sun shades in its merchandise.
The pricing of the products is also performed keeping in thoughts the adolescence. The Elle 18 Colour Pop Liner (5ml) is priced at Rs 75.
Photo credit Pexels
By Deepa
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