Digital fashion isn’t only about gaming skins and pollutants but about experimenting with identity and nurturing creativity in unknown ways. While AI has had 2023 in a chokehold, from meme accounts to numerous AI- AI-generated collections, digital fashion’s charge to produce further sustainable and indifferent style diligence has contemporaneously prevailed. Beforehand adopters to the digital fashion space similar to DRESSX and DRAUP continue to introduce new mediums, collections, and trials with surroundings in which to wear cyber apparel. Traditional fashion brands are tapping virtual arenas with the likes of Paolina Russo uniting with Roblox and SYNK with a new phygital collection.
As digital fashion continues to enkindle new forms of dressing, we punctuate our favorite launches, juggernauts, and collaborations you need to know.
While you are then, check out our fashion-inspired gaming round over.
Paolina Russo Joins Roblox in Long-Term Partnership
Newcomer to the digital arena Paolina Russo has entered the Roblox macrocosm powered by digital fashion platform SKNUPS and in collaboration with Dover Street Market. rephrasing their Fall/ Downtime 2023 looks to digital natives, the brand will continue to drop exclusive digital aesthetics in unborn seasons. Speaking of the cooperation in a press release Russo shares,” Our work is heavily inspired by gaming and online worlds. Roblox is a massive world, nearly related to structure, making, and community – themes that deeply reverberate with our work.”
DRAUP Drops The First Digital Shapewear Collection
London-grounded digital fashion platform DRAUP is back with instigative new immolation – bone that has results for everybody and everybody. The first collection to release as a part of a three-part drop is called” REDUCE” with the end to open up dialogue on the rise of digital dysmorphia blended with digital fashion’s pledge for sustainable druthers to physical dressing. The collection was designed in collaboration with digital artist Patternbase and can be tried via an AR sludge on the ZERO10 app.
DRESSX Launches Its Desktop Camera
OG’s to the digital fashion space, DRESSX has launched a new camera app that allows druggies to join virtual meetings in style. As a durability of the DRESSX Metacloset mobile app, the design includes a collection of stoked reality looks for people to wear during videotape meetings including drones, Google Meet, Microsoft brigades, and further. Digital contrivers similar to Ines Alpha were formerly experimenting with the tool and participated in a press release,” For me, these lenses represent further than just digital doodads. They are an ode to confidence and tone- expression.”
Istituto Marangoni’s Unveils Its First Digital Fashion Show
In a design dubbed” I AM AI,” Istituto Marangoni Group and its community of scholars and preceptors used AI to produce a new type of runway. Using a mix of 3D software, AI tools, and digital design platform CLO3D, the show celebrates an emulsion of invention and art. Outside of a physical show in Dubai, an immersive gaming element was added to the experience whereby new images could be made with named scholar’s collections.
RTFKT and Ledger Work Together to Create a Limited-Edition Collection
Nike’s digital fashion and lurker platform RTFKT has made swells with hype-driving virtual releases since 2019. In its most recent collaboration, the platoon has joined forces with Ledger, a global platform for digital means, to give a secure system for sharing with and buying digital goods. The new design unveils two cooperative pieces, the RTFKT x Ledger Nano X Chalk Blade Edition, and the RTFKT x Ledger Collector Edition. Both editions of the collaboration also include a QR law card to claim a special digital collectible NFT which is now presently available top-order online from both brands.
Gabrielle Rosenstein Creates Cute Phygital Charms
Seattle- grounded,multi-disciplinary, 3D artist Gabrielle Rosenstein creates fantastical accessories both IRL and URL. Her charms, designed with” whimsy- girly- ditziness” are now brought to life through wearable handbags, crucial charms, and irons. Explaining the” Charm” collection in a press release she shares,” I reverberate with the delicate slice-of-life character rates that attend with underpinning strength and adaptability. Charm aims to capture this substance by transubstantiating what may feel featherbrained into untethered imagination through unborn-cute aesthetics.” Rosenstein’s sense of play and trial makes her a name in the digital space – reclaiming the internet as one that’s further swish, soft, and delightful. You can buy her charms, bags, and other delicacies online and at select retailers.
INJURY Wins The Stylish Advertising Award at ASVOFF 15
Australian interdisciplinary fashion brand INJURY has been experimenting with digital film to unveil its collections for many seasons. The film “0000” garnered the Stylish Advertising prize at ASVOFF 15 thanks to a remarkable blend of computer-generated imagery and visual storytelling. This award acts as a foundation for digital narrative structure in the fashion world, by landing the heart of a followership not by traditional marketing but by communication tools that discuss what it’s like to live in two different worlds: the virtual and the real.
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