We’re already far into 2025, and it’s already looking like it will be a really fashionable year. When the chance to forecast the styles and accessories that will be popular over the next 365 days presents itself, we seize it with grace since, as fashion editors, we have a tendency to plan ahead, particularly when it comes to identifying trends and coming up with ideas for outfits.
As seasoned pros at style scouting, we at Who What Wear are prepared to provide our 2025 fashion predictions, focusing on the companies that have attracted the most interest after examining hundreds of runway looks, influencer profiles, and shopping statistics.
Google’s “most popular brands” list includes popular fashion brands, ranging from sportswear to fast food retailers. These top 10 fashion brands are trending on the best dressed list and set the tone for 2025. These recommendations are for investable styles for the next 12 months, whether you already have something in your wardrobe.
1. KHAITE
With the aid of some incredibly well-made knitwear and distinctive accessories, the New York company KHAITE has transformed from a rather obscure name to one of the largest forces in modern fashion in just nine years. The company is already well-known to those who prefer modern minimalism, but even if you were unfamiliar with the name, you have surely seen their sleek boots and studded belts, which are Instagram-famous.
2. DISSH
It’s probably from Dissh if it’s carefree, sophisticated, feminine, and shockingly reasonably priced. The brand’s Australian origins can be traced back to its sophisticated color scheme and relaxed textiles. While they specialize in vacation clothing, their knitwear, tailoring, and denim are equally impressive. We can’t even begin to count the number of times in the past few months that we have bookmarked an item of clothing just to discover that it is all from the same company.
3. ASICS
Over the past year, trainer trends have exploded in popularity and become our go-to flat shoe for every season, from Adidas Sambas to SL72s, Mexico 66s, and Puma Speed Cats. Although there are many new styles to choose from for 2025 (you can read about them here and here), ASICS is a brand that is subtly making inroads. ASICS is the influencer’s preferred sneaker type when seeking something functional with a touch of nostalgia.
4. THE FRANKIE SHOP
Picture Credit: official Instagram
Have you ever wondered where influencers and fashion editors get their essentials and wardrobe pieces? The Frankie Shop is the solution. For years, this well-known brand has been a favorite in the fashion industry (who didn’t want the shoulder-pad Eva tank or the Quilted Ripstop Jacket?). You can anticipate seeing a lot more of the Frankie Shop’s simple, minimalist style in 2025 as well, as the longline Gia coat became nearly hard to obtain since its introduction at the end of 2024, just when we were wondering what the brand’s next bestseller would be.
5. SOURCE UNKNOWN
SourceUnknown may just be one of the worst kept fashion secrets on the internet. Well, with exclusive releases and limited drops, part of its allure is just how “unavailable” pieces are (you can’t just nip out to the shops to pick styles up), but if you are lucky enough to shop the collection, you’ll be treated to runway inspired buys that the street style set can’t help but flock to stock up on. Think exaggerated silhouettes, premium fabrics and a reasonable price tag that doesn’t top £500 for the more everyday pieces.
6. THE ROW
Almost everything that has been written about The Row has previously been reiterated by a thousand customers, editors, and critics. Nobody could have predicted how big The Row would grow, but they continue to produce the same incredibly expensive items that we could only imagine owning, like the Margaux bag, ballet flats, and zip-up boots that made the internet go crazy every year. This brand is expected to rank among the most well-liked in 2025 and throughout the decade.
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