By 2025, sustainability isn’t just a fleeting idea anymore; it’s quickly becoming a core part of our everyday lives, especially in the beauty and fashion world. We’re all becoming more conscious about what we’re applying to our skin and the impact our choices have on the environment. That’s why crafting a do-it-yourself sustainable makeup routine at home feels so relevant, stylish, and truly important right now.
This helpful guide will walk you through a step-by-step process for creating your sustainable makeup look. We’ll focus on using eco-friendly products, reusable tools, and natural techniques. Whether you’re just starting with makeup or you’re already a pro, this guide for 2025 will show you how to look amazing while also taking care of our planet.

Photo credit: Jaime Shrayber
Why Go Sustainable With Your Makeup Routine?
Alright, let’s take a moment before we get into the details. It’s worth talking about why sustainable makeup is such a big deal, especially in 2025:
It helps cut down on waste: By ditching single-use plastics and packaging that can’t be recycled, we directly reduce pollution.
It’s often better for your skin: Products focused on “clean beauty” tend to steer clear of the harsh chemicals that are common in regular makeup.
It backs brands with good values: Making conscious choices means you’re supporting companies that care about the environment and use cruelty-free methods.
It can save you money over time: Lots of sustainable makeup items do double duty and last longer, making them a smart buy in the long run.

Photo credit: The Style Cycle
Step-by-Step DIY Sustainable Makeup Routine at Home
Here’s a simple, everyday beauty routine that’s kind to both you and the planet:
Step 1: Prep Your Skin the Natural Way
A stunning makeup look starts with healthy, prepped skin.
DIY Cleanser: Give your face a gentle, natural clean using raw honey, or try mixing oatmeal with rose water.
Toner Tip: For a great skin-balancing toner, dilute apple cider vinegar with some water.
Sustainable Tools: Instead of throwing away cotton rounds, switch to reusable bamboo pads or muslin cloths.
Step 2: Even Out Your Skin with Tinted Moisturizer or a DIY BB Cream
Why reach for heavy foundation when you can have lighter, breathable coverage?
DIY BB Cream Recipe: Just mix your favorite moisturizer, organic if possible, with a little bit of mineral powder or cocoa powder.
Add a drop of argan oil if you want extra hydration.
Eco Tip: When shopping, keep an eye out for brands like Ilia, RMS Beauty, or Elate Cosmetics, which often use compostable or glass packaging.
Step 3: Conceal with Natural Ingredients
Leave synthetic concealers behind and try this natural alternative:
DIY Concealer: Blend shea butter, a touch of arrowroot powder, and a natural colorant like turmeric (for warmer skin tones) or cacao (for deeper shades).
Pro Tip: Use your ring finger to apply it – it’s the gentlest way and helps cut down on product waste.

Photo credit: Naturalia Tantum SpA
Step 4: Let’s Add Some Color with Multi-Stick Products
Those versatile multi-use sticks are a brilliant way to make your beauty routine more sustainable.
Try This DIY Blush & Lip Tint Combo: Simply mix some beetroot powder with a touch of coconut oil and aloe vera gel.
Transfer it into a small glass jar for easy storage.
Apply it lightly to your cheeks and lips for that fresh, natural glow.
Sustainable Alternatives: Take a look at Axiology’s Balmies because they’re completely zero-waste and plastic-free.
Step 5: Eye Makeup Made with Clean Ingredients
DIY Eyeshadow: Use cocoa powder for a brown shade, spirulina for green, or beet powder for a lovely reddish-pink hue.
Mix it with a bit of arrowroot powder to help it stay in place.
Eyeliner Hack: You can char the tip of an organic kajal pencil, or mix activated charcoal with aloe vera for a homemade eyeliner.
Mascara Tip: Brands like Dirty Hippie Cosmetics offer refillable, low-waste mascaras, or you can create your own using activated charcoal and aloe vera.
Step 6: Tame Your Brows the Green Way
Forget microblading or synthetic gels:
DIY Brow Filler: Mix cocoa powder with a little activated charcoal (adjust the amounts to get the perfect color match).
Apply it using a small, angled brush made from bamboo or recycled materials.
Step 7: Seal Everything with a Setting Spray
Lock all your makeup in place with a natural mist.
DIY Setting Spray: Combine rose water, a few drops of witch hazel, and glycerin in a spray bottle.
Pop it in the fridge so it feels cool and refreshing when you spray it on.
Bonus: Build a Sustainable Makeup Tool Kit

Photo credit: Going Zero Waste
Create an eco-friendly makeup kit with these essential items
1. Bamboo brushes that have bristles that are kind to animals.
2. Cotton pads and cloths that you can use again and again.
3. Glass jars or tins are perfect for making your products.
4. Silicone applicators; they’re simple to clean and built to last.
5. Packaging or refills that can be composted.

Photo credit: Pinterest
FAQs About DIY Sustainable Makeup Routine
Q1. Is it safe to make your makeup for all skin types?
Ans: Yes, as long as you use clean, natural ingredients and do a patch test first. If you have sensitive skin, it’s best to steer clear of potential allergens or essential oils.
Q2. Can DIY makeup take the place of products you buy at the store?
Ans: Definitely! Although it might involve a bit of trial and error, many homemade options work just as well and can be much gentler on your skin and better for the planet.
Q3. How long can you keep homemade makeup?
Ans: Because it usually lacks preservatives, most DIY makeup stays good for about 2–4 weeks. Make sure to keep it in a cool, dry spot and always use clean tools when applying.
Q4. Which brands are leading the way in sustainable makeup for 2025?
Ans: Some top choices include:
RMS Beauty: Known for organic ingredients and glass packaging.
Elate Cosmetics: Offers convenient refillable options.
Axiology: Focuses on plastic-free lip products.
Ere Perez: Celebrated for its ethical and plant-based formulations.

Photo credit: Life Before Plastic
Final Thoughts: Beauty With a Conscience
Making the switch to a more sustainable makeup routine in 2025 isn’t about giving up your love for glam! It’s really about picking products and habits that feel right for you and match what you care about. Whether you dive into making everything yourself or just blend some clean beauty brands with homemade fixes, every small effort counts.
When you opt for natural ingredients, zero-waste tools, and brands that play fair, you’re not only boosting your beauty game; you’re also doing your part to protect our planet. And honestly, that’s the most beautiful look of all.

Photo credit: Uniproma
Take Action Today
Okay, let’s give that old makeup bag a little makeover!
How about trying one of the fun DIY recipes from this guide for a change?
You could even swap just one disposable item for something more eco-friendly.
Remember, small changes do add up to make a difference. Let your beauty routine be part of creating something positive.
Did you enjoy this guide? If so, please consider sharing it on Pinterest, Instagram, Facebook, LinkedIn, Twitter, or with your favorite eco-beauty community. Help spread that sustainable glow!

Photo credit: Cosmetics Ingredients
Blog Author: Raja Bahar Khan Soomro
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