The cool girl of summer 2018 is the girl with lips that have just been dipped in a spoonful of berry jam. Dubbed Jam Lips, it is a glossy, smeared, and heavily tinted lip trend that has taken the runways and TikTok by storm as well. To think of raspberry stains and smack-on glossy pomegranate tints and that bit-on a smooth sheen after your favourite fruit preserves.
It is too aggressive, yet not so accurate. Cute, yet a bit sexy. Unlike the ultra-mattes or the over-lining done on the lips, this is a welcome no-fuss trend.
What Is Jam Lips?
Jam lips are shiny, gently blurry soft, and no hard lines or lip liner to bother with, all inspired by the color and the texture of jam, yep, jam (yes, indeed). The result resembles the appearance of lips that have been fed on red berries or had a bite of sangria: swollen, reddened, and also a bit reddish. It is thematic; it is a remake of the Y2K popsicle lips with a deeper color and mature glaze.
The Reason Behind the Latest Trend
At recent SS25 runway shows, designers tilted into this childish, rosy-skinned look to counteract paler base makeup and dewy skin. When worn with totally bare-faced makeup as well as with the most swept brows, jam lips bring an effortless touch of color. Even better? It is universal on any skin type- simply come down to the shade and opacity according to your mood.
Even stars such as Hailey Bieber, Zo e Kravitz, and Lily-Rose Depp have already been seen sporting versions of the style, sometimes paired with a few dabs of makeup and dewy skin.
Word of Mouth: How to Get the Look
1. Begin by having Moist Lips
Scrub and pre-treat with balm. Jam lips exist because of shine and suppleness.
2. Dab, not swipe
Apply a thick creamy berry coloured product on the lips with your fingertip. Imagine sheer stains in cherry or blackberry, or even plum.
3. Add Gloss—Strategically
Put a clear gloss in the middle of your lips to have that jammy shine. You want just a slight cloudiness at the edges; a high-glaze all over will not do.
4. Jump Lip Liner
The thing is that this trend does not look good when it is a bit distorted- it is blurred edges that make it look modern.
Editor Top Jam Lips
Glossier Ultralip in Fete- a sheeny cherry red
Dior Lip Glowy Oil in Berry-glossy, conditioning, buildable tint
Rare Beauty Soft Pinch Lip Oil in Affection. There is a deep, jammy plum
ShineOn Tower 28 in Spicy- to have a lush raspberry finish
Put your lip to the test this summer and nibble at the same time.
