Knitwear Fashion: Fabrics, Types and Style Guide

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The knitwear market is experiencing significant growth. In 2022, the market was valued at $721.81 billion, and it is projected to reach a value of $1605.69 billion by 2030, which amounts to a CAGR of 12.10%.

So, what’s behind this growth? Well, there are some reasons, but two of the main factors are rising disposable incomes and the availability of a diverse range of products. So, with that in mind, we thought it would be the perfect time to put together this knitwear fashion style guide for you all.

Fabrics used for knitwear

The knitwear market is segmented into different knitwear fashion fabric types natural, synthetic, and blended materials. In 2021, natural knitwear held the majority share, contributing around 50-60% in terms of revenue. This segment is expected to grow at the highest CAGR during the forecast period.

The popularity of natural knitwear is due to increased consumer awareness of sustainability, preference for eco-friendly items, and the anti-wrinkle and high absorption capabilities of natural materials.

Why choose knitwear?

Knitwear gives you an amazing blend of comfort, versatility, and style. What’s not to love?

Here’s why knitwear should be a staple in every wardrobe:


• Comfort and warmth – Knitwear is renowned for its comfort. The soft, woven textures provide warmth without sacrificing breathability, making it an ideal choice for both chilly winter days and cooler summer evenings.

• Versatility in styling – Whether you’re dressing up for a formal event or looking for a casual outfit, knitwear can be styled to suit any occasion. From sleek turtlenecks to cosy cardigans, knitwear pieces are incredibly adaptable.

• Timeless fashion – Knitwear is timeless. Classic designs like crew necks and V-necks never go out of style, ensuring that a knitwear piece is not just a purchase for one season but a long-term addition to your wardrobe.

• Durability and quality – High-quality knitwear, especially those made from natural fibres, tends to be durable and retains its shape and texture over time, making it a wise investment.

• Sustainable options – With the increasing availability of sustainable and eco-friendly materials in the knitwear market, choosing knitwear can be a responsible fashion choice. Natural and recycled fabrics are becoming more prevalent, aligning with a growing environmental awareness among consumers.

• Layering potential – Knitwear is perfect for layering, a key element in creating versatile outfits. A simple sweater can be layered over shirts or under jackets, providing both warmth and a touch of sophistication.

Different Types of Knitwear

1. Off the Shoulder Sweater with a Wide Fold – This style offers a modern and elegant look, perfect for any occasion. The Bardot neckline adds a touch of sophistication, making it a standout piece in the knitwear trend.


2. Turtleneck Sweater – Turtlenecks are a timeless trend, featuring sensuous, slim-fitting silhouettes in bright pastel shades. This a great knitwear style for autumn, as it offers a sophisticated look and can be adapted for various occasions, from vacation wear to eveningwear.

3. Neck Sweater – The V-neck sweater is a versatile addition to any wardrobe. It can be paired with almost anything in a winter capsule wardrobe, offering endless styling options throughout the season.

4. Thin See-Through Cardigan Sweater – This style is functional yet stylish. Suitable for both spring and winter, these cardigans can be paired with tailored pants, midi skirts, or trench coats, offering a blend of sheer and opaque textures.

5. Librarian Cardigan – A popular trend, librarian cardigans come in various colours and styles. They are perfect for casual settings and can be styled boldly with a sheer skirt or paired with jeans and Mary Janes for a statement look.

5 knitwear styles for men

Now, let’s move on to the men’s knitwear style guide portion of this blog post. After all, men deserve to know about the best knitwear for them too, right?

1. Classic Crew Neck Sweaters – A staple in men’s fashion, these sweaters are versatile and can be styled easily with casual or formal wear.

2. Chunky Knit Cardigans – Perfect for layering, these cardigans add texture and depth to an outfit while providing warmth.


3. Turtleneck Sweaters – Turtlenecks have made a comeback, offering a sleek and sophisticated look. They can be paired with blazers for a more formal appearance or worn alone for casual elegance.

4. Patterned Knitwear – Geometric patterns or traditional designs like argyle add a touch of personality to men’s knitwear, suitable for both casual and semi-formal settings.

5. Vests and Sleeveless Knitwear – Ideal for layering over shirts, these provide a smart look without the bulk of full-sleeved sweaters, suitable for transitional weather or as part of a business casual ensemble.

The ultimate knitwear style guide for your needs

As we’ve explored, the knitwear market is not only substantial in size but also rich in variety, catering to an array of personal styles and preferences. From the classic elegance of crew neck and turtleneck sweaters to the more adventurous patterned and sleeveless options, there’s something for every woman and man’s wardrobe.

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