In 2024, the fashion industry is undergoing a revolution because artificial intelligence (AI) is being incorporated into many aspects of its operations. One of the most inventive innovations in this field is TOTD (Try on Today), an AI fashion assistant created to transform the way that customers engage with apparel in the digital world. For fashion fans worldwide, TOTD provides a smooth, customized, and environmentally responsible buying experience that bridges the gap between online and in-person shopping.
TOTD: WHAT IS IT?
Using state-of-the-art technology, TOTD, or Try on Today, is a sophisticated AI-powered virtual try-on assistant that lets users virtually “try on” clothing before buying. TOTD was created by Xiao-i, a top supplier of AI technology, and blends computer vision, deep learning algorithms, and augmented reality (AR) to produce an engaging in this fashion world.
HOW TOTD OPERATES:
The user-friendly interface of TOTD guarantees accessibility for individuals of all ages. This is how it functions:
1. Measurement Uploading: Users can use a smartphone camera to scan their body or enter their measurements. Precision is ensured by TOTD’s AI, which examines body proportions and contour.
2. Choosing Outfits: Customers peruse an online catalog, picking out goods they want to try on.
3. Real-Time Visualization: To provide a 360-degree perspective, the app uses augmented reality to superimpose specific clothing on the user’s body image in real-time.
4. Comments and Advice: To ensure a customized purchasing experience, TOTD offers style recommendations based on user interests and previous purchases.
ADVANTAGES OF TOTD
1. An improved experience when shopping TOTD removes the element of guesswork from online purchasing. By giving consumers a realistic picture of how clothing will fit and appear, they can make decisions with confidence. This innovation is especially helpful for customers who buy from foreign stores where returns may be difficult or who shop from brands they have never tried before.
2. Decreased Rates of Return The high rate of returns in e-commerce, which is sometimes caused by size or fit concerns, is one of the main obstacles. By enabling customers to verify a correct fit before placing purchases, TOTD solves this issue. Retailers save money, time, and logistical difficulties as a result.
IMPLICATIONS FOR THE FASHION INDUSTRY:
Fashion Industry Repercussions Shops and Designers TOTD provides brands with useful information about consumer preferences, which helps them make better design and inventory choices. During fashion shows or previews, retailers can use the platform to visually display collections, eliminating the need for actual inventory. Fashion on Digital Additionally, TOTD opens the door for the emergence of digital fashion, where buyers purchase virtual apparel for social media presence or online personas. This innovation supports the growth of a fashion sector powered by the metaverse in addition to diversifying revenue sources.
Technological Developments The success of TOTD emphasizes how crucial it is for retail to combine AI and AR. By showcasing how advanced technology may improve user experience and increase operational efficiency, it establishes a standard for the next developments.
It’s not just a tool but a whole paradigm that will boost the fashion industry on a meta-level. Hope it will be a little beneficial for you.
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Image: Google
By Komal
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