StockX, the global resale platform for sneakers, streetwear, and collectibles, has released its most recent trend report, ‘Big Facts: Brands Making Moves,’ revealing that brands on the rise include Asics, Adidas, and On, while Denim Tears, Timberland, and Prada are among the brands that made the biggest jumps on the secondary market in 2024.
The trend analysis compares global sales data from the first six months of 2024 to the same time in 2023 to identify the fastest-growing companies in the sneakers, shoes, apparel, and accessories categories.
According to StockX, the running aesthetic isn’t going away, as Japanese sportswear brand Asics climbed to the top spot with 600 percent growth, aided by the success of its Gel-1130 and Gel-Kayano 14 silhouettes, as well as newer silhouettes such as the Gel-NYC (debuted in 2023) and GT-2160 (revived in 2023).
Adidas followed Asics with 93 percent trade increase. The German sportswear brand did not make the top five fastest-growing brands list in 2023, but StockX reported that it has nearly doubled its trainer sales on the marketplace thanks to retro silhouettes like the Samba, Gazelle, and Spezial, which have seen double and triple-digit growth over the last year.
Swiss performance brand On ranked third for the second year in a row, thanks to a 63 percent increase in sales. This expansion was fuelled by its Cloud 5 and Cloudmonster silhouettes.
StockX also highlighted Saucony in the study, stating that while it did not meet the trade minimum of 5,000 trades to be featured in the rankings, it did record 93 percent increase during the period. Collaborations like Bodega, Jae Tips, and Callen Schaub helped to drive this expansion.
Yeezy (21 percent) came in fourth place, followed by Off-White (7 percent) in fifth.
Gucci, Timberland, and Crocs are at the top of the shoe category on StockX.
Gucci led the shoe category with 477 percent sales growth. In comparison, heritage brand Timberland came in second with an 184 percent increase on the platform, which StockX attributed to increased marketing investment and big-name partnerships, such as collections with Supreme and an upcoming collaboration with Louis Vuitton.
Crocs came in third with 52%, buoyed by its cooperation strategy, with recent drops with Japanese manga series Naruto, SpongeBob SquarePants, and Toy Story doing well, as well as steady demand for the latest releases from its Salehe Bembury alliance. Crocs has experienced five years of consecutive growth on StockX.
Birkenstock (38%) and Ugg (30%) rounded out the top five rankings.
StockX continues to see an increase in demand for clothes.
StockX data reveal that streetwear labels, both new and old, continue to draw interest in the secondary market. Denim Tears, founded by Tremaine Emory, jumped from the third fastest-growing apparel brand in 2023 to first place this year, with 1,197 percent trade growth. The brand’s iconic cotton wreath collection and collaborations with Offset and Levi’s are among its most popular offerings.
Burberry rose 155 percent, Yeezy rose 145 percent, and Gucci rose 132 percent, rounding out the top five. Revenge, which is known for its graphic-heavy, punk-inspired designs, experienced a 97% increase in growth.
Looking beyond the top five, Fear of God experienced a 22 percent increase in sales as Jerry Lorenzo continues to receive plaudits in both streetwear and high-fashion circles, while Stüssy saw a 25 percent increase in sales, and newcomer British brand Represent saw a 96 percent increase in sales year on year.
StockX also stated that, while streetwear behemoth Supreme did not make significant advances in 2024, it did maintain its position as the second most traded garment brand on the site overall.
The Y2K trend helps propel Prada to the top spot in accessories.
The growing Y2K obsession boosted demand among the Gen Z audience in the accessories space, with Prada experiencing 560 percent growth, aided by styles such as its Symbole Sunglasses and pieces from the brand’s iconic Re-nylon collection, which includes bucket hats and shoulder bags re-released in their original 2000s form.
Other top five accessory labels were Burberry, Yeezy, Stüssy, and Nike. Scott Cutler, CEO of StockX, said in a statement: “This analysis highlights the growth of the resale markets, as well as one of the largest brand rotations in recent history, creating an exciting time for consumers.
“The power of creativity, marketing, narrative, and innovation from smaller firms is pushing major shifts in market share away from the bigger brands, who have failed to stay up. That dynamic is manifesting itself in the trading activity on the platform.”
Image credit: Google
Recommended1 recommendationPublished in Shoes
