Streetwear has come a long way from its humble beginnings. What started in the skate and surf cultures of the late 1970s and early 1980s has grown into a massive global phenomenon. It’s no longer just about looking cool on the streets; streetwear has become a lifestyle and a statement.
With that in mind, in this streetwear essentials guide, we’re going to reveal the 10 pieces you need to upgrade your streetwear style.
The Evolution of Streetwear, From Subculture to Mainstream
So, what is the origin of street style? Streetwear originated as a grassroots movement, closely tied to the skateboarders and surfers of California. It was about comfort, functionality, and making a statement. Brands were born out of garages, and DIY ethos reigned supreme.
However, as the years have gone on, this trend has evolved. Hip-hop, punk, and even high fashion have influenced streetwear style. The lines between streetwear and high fashion have blurred, with luxury brands collaborating with streetwear labels to create limited-edition pieces that sell out in minutes.
Streetwear Market Size and Trends
Is the streetwear market growing? The short answer to this question is yes; the streetwear market is booming. Research shows that the global streetwear market makes up about 10% of the entire global apparel and footwear market! It brings in around $185 billion in sales.
With the industry thriving, you may be wondering; why is streetwear so important? Well, streetwear is crucial because it reflects cultural relevance and democratises fashion, making it accessible to a wider audience and promoting inclusivity. Streetwear often sets mainstream trends, influencing the broader fashion industry. It also has a significant economic impact, driving sales with its unique business models and fostering innovation in fashion design and production.
How Has Streetwear Influenced Fashion?
Streetwear has profoundly impacted fashion by shifting trends towards more casual and comfortable styles. It champions individuality and self-expression, encouraging unique and personal fashion choices.
Here are a few ways streetwear has influenced fashion:
• Casualisation of fashion – Streetwear has played a significant role in the shift towards more casual attire. Hoodies, joggers, and sneakers have become staples in many people’s wardrobes, even in professional settings.
• Emphasis on individuality – Streetwear encourages self-expression and individuality. This focus on personal style has influenced mainstream fashion, pushing designers to create more diverse and inclusive collections.
• Cross-pollination of genres – Streetwear has blurred the lines between different fashion genres. High-end designers are incorporating streetwear elements into their collections, and streetwear brands are experimenting with luxury materials and techniques.
• Limited editions and drops – The concept of limited-edition releases and ‘drops’ has become a standard practice in the fashion industry. This approach creates a sense of urgency and exclusivity, driving demand and building brand loyalty.
• Sustainability and ethics – Streetwear brands are increasingly focusing on sustainability and ethical practices. This shift reflects a broader trend in the fashion industry towards more responsible production and consumption.
How streetwear took over luxury?
Streetwear infiltrated luxury fashion through collaborations and partnerships, merging street style with high-end craftsmanship. Celebrities and influencers have played a significant role by mixing streetwear with luxury pieces, making the hybrid style desirable.
10 Essentials to Upgrade Your Streetwear Style
Ready to elevate your streetwear game? Here are ten essentials that will take your style to the next level:
1. Graphic Tees
A staple in any streetwear wardrobe, graphic tees are perfect for making a statement!
2. Hoodies and Sweatshirts
Comfort meets style with hoodies and sweatshirts. Opt for oversized fits, interesting textures, and eye-catching colours. A hoodie from a well-known brand can instantly elevate your look.
3. Trainers
Trainers are arguably the most important element of streetwear. Invest in a few high-quality pairs that are both comfortable and stylish. Classic silhouettes and limited-edition collaborations are always a good choice.
4. Tracksuits and Joggers
Tracksuits and joggers are perfect for achieving that laid-back, effortless vibe.
5. Denim Jackets
A denim jacket is a versatile piece that can be dressed up or down. Opt for a classic blue wash or try something different with distressed details or unique patches.
6. Beanies and Caps
Accessories can make or break an outfit. Look for beanies and caps with interesting logos or embroidery.
7. Statement Outerwear
A standout jacket or coat can elevate any streetwear outfit. Look for unique silhouettes, bold colours, and functional details like multiple pockets or adjustable hoods.
8. Cargo Trousers
Cargo trousers are both practical and stylish. The multiple pockets add a utilitarian touch to your outfit, and they pair well with both sneakers and boots.
9. Backpacks and Crossbody Bags
Functional accessories are a must in streetwear. A stylish backpack or crossbody bag can hold all your essentials while adding to your overall look.
10. Jewellery and Watches
Don’t forget about jewelry and watches. A simple chain, a few rings, or a stylish watch can add a touch of sophistication and complete your streetwear ensemble.
Sustainability in Streetwear
Sustainability is becoming increasingly important in the fashion industry, and streetwear is no exception. Many brands, like Dockers, are making efforts to reduce their environmental impact by using sustainable materials, ethical production methods, and promoting circular fashion.
How to shop sustainably
Here are a few tips for incorporating sustainability into your streetwear shopping habits:
• Choose quality over quantity – Invest in high-quality pieces that will last longer and won’t need to be replaced as often.
• Support ethical brands – Look for brands that prioritise ethical production and sustainable materials.
• Care for your clothes – Properly caring for your clothes can extend their lifespan. Follow washing instructions and repair items instead of discarding them.
Embrace Your Streetwear Journey
So there you have it: everything you need to know about streetwear style. With the 10 essentials mentioned above, you can take your streetwear fashion game to new heights. Remember, streetwear is all about expressing yourself, so don’t be afraid to have fun and experiment.
Author Bio: Joan Calabia operates as the Digital Lead for Dockers® International at Levi Strauss & Co. Joan’s experience spans the intricacies of marketing operations to creating immersive consumer experiences. He continues to lead the brand direction adapting to the new generation of casual consumers in our era, while maintaining the California cool lifestyle that is heritage to the brand.
Photo credits UK Dockers
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