Fashion Week is a fashion event that summarizes spring/summer and fall/winter presentations. During Fashion Week, we observe so-called cruise collections that are presented all over the world. What are the cruise collection brands? What are the stakes of such a fashion event?
What is a cruise collection?
The cruise collections were originally designed for a privileged class of people who wanted a wardrobe suitable for their multiple trips during the year.
Today, these collections are made up of pieces that are worn all year round and are spreading internationally.
The cruise show offers a creative environment for artistic directors who propose new models outside of the more restrictive Fall/Winter and Spring/Summer Fashion Weeks.
Cruise fashion shows take place all over the world. Thus, through this event, the biggest luxury brands put on a spectacular show whose setting is just as important as the collections presented.
The locations of the fashion shows of the luxury house Chanel are always studied to perfection, whether they take place in the middle of Fashion Week or on the occasion of a pre-collection.
The luxury house Chanel, presents the cruise fashion shows of its 2016 collection, at the Dongdaemun Design Plaza cultural center in Seoul, in a futuristic setting.
In 2017, the Chanel team moved to the heart of Havana in Cuba for a getaway. In the middle of the guests, the models present the collection called “Coco Cuba”, on the large avenue of Paseo del Prado.
The house of Dior is offering an open-air fashion show on the heights of California for its Cruise 2018 collection. She did an event show in Marrakech for her 2020 pre-collection afterward.
The cruise fashion shows of the Louis Vuitton brand take place in Palm Springs, Kyoto, or Rio de Janeiro. For her 2017 collection, she took over the Museum of Modern Art, with futuristic and colorful looks in an exceptional setting.
CONCLUSION
In short, a cruise collection is a collection that is worn over the course of a year all over the world. Cruise shows export the know-how of fashion brands internationally beyond the four major Fashion Week cities of Paris, London, New York, and Milan.
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