Will Makeup Ever Rule The World?

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The cosmetic industry is one of the most lucrative vet industries in the world. It’s only logical that makeup would be a huge part of people’s lives and a significant aspect of their identities. However, as technology advances, will this industry eventually lose its relevance? Some say yes, some say no, but all agree that there are some major changes coming to this industry soon. According to P&G’s Chief Marketing Officer Marc Pritchard, “We’ve got to be more digitally minded and digitally native in all aspects of our work.” So what’s next for this booming industry? L’Oreal CEO Jean-Paul Agon predicts we may see a future where digital influencers take over from traditional models and brands use AI to provide personalized makeup tutorials for consumers.

We don’t think so. In fact, we think it is a highly unlikely scenario. That being said, the beauty industry will continue to thrive as people have been obsessed with beauty since ancient times. In ancient Egypt, they used clay and minerals as makeup and cosmetics and it was believed this was a way to invoke gods and goddesses on earth. In Ancient Greece, makeup was used as a sign of wealth and social class. Almost every woman wore makeup in some form or shape which resulted in the first cosmetic company called “Rimmel” opening its doors in 1834 (Rimmel London). And now people are adamant that they want natural-looking products that contain no animal by-products or alcohol (vegan).

The answer to this question is both yes and no. The products that we use every day such as cosmetics, shampoo, lotion, and other such personal care products are marketed in such a way that they seem like they will solve the world’s problems.

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But just because you buy these products doesn’t mean that your life will be magically different. These ads contain a hidden message: if you buy these products you will feel good about yourself and be successful – and this idea can become addictive and lead to an obsession with appearance.


As artificial intelligence develops, it would seem inevitable that makeup will become obsolete. However, there are still many benefits to wearing makeup, which may make it stick around for a while. Artificial intelligence is developed in order to make things easier for humans. This is why there are many uses of AI in the cosmetics industry today. These developments have led to many different types of products being developed in the health and beauty market. Some of these products utilize the power of AI to give us an enhanced experience, while other products just use it as a marketing strategy.


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Photo credit Getty Images 

The makeup industry is a multi-billion dollar industry and the trend of makeup and beauty is only growing. It seems like it may already be ruling the world, but there is still so much room for growth. There have been huge advancements in technology to help with skincare and cosmetics. For example, many people use facial-recognition software to analyze their skin and recommend products specifically tailored to their needs.

Many beauty brands now offer augmented reality apps that allow customers to virtually try on makeup before they purchase them online or in-store. There are also new innovations in makeup like 3D printing that will soon allow people to print customized lipstick shades based on their own unique color specifications.

By Amirah Dabeedin

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